This Privacy Policy describes how RunPaceLab (“we,” “us,” or “our”), operated by UDB Studios, Bengaluru, Karnataka, India, collects, uses, and shares information when you visit www.runpacelab.com (the “Site”).
We take your privacy seriously. This policy is written to comply with India’s Digital Personal Data Protection Act, 2023 (DPDP Act), the European Union’s General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA) as applicable to our users.
1. Information we collect
1.1 Information you provide directly
RunPaceLab calculators are entirely client-side. When you use a calculator (pace calculator, heart rate zones, VO2 max, etc.), all inputs and outputs are computed locally in your browser. We do not transmit calculator inputs to any server. We do not store your calculator results.
If you contact us by email, we collect your email address and the content of your message. This information is used solely to respond to your enquiry and is not added to any mailing list.
1.2 Information collected automatically
When you visit the Site, certain information is collected automatically by the third-party services described below:
- IP address: Your IP address is processed by our hosting provider (Vercel) and by Google Analytics to derive approximate geographic location (country, region). We do not store raw IP addresses in our own databases.
- Browser and device information: Browser type, operating system, screen resolution, and device type are collected by Google Analytics.
- Pages visited and time spent: Which pages you visit, how long you spend on them, and how you navigate between them are recorded by Google Analytics.
- Referrer: The URL of the page that referred you to our Site is collected by Google Analytics.
1.3 Cookies and similar technologies
RunPaceLab uses the following cookies:
- Google Analytics cookies (_ga, _ga_*, _gid): Set by Google Analytics 4 to measure traffic and usage patterns. These cookies persist for up to 2 years. They are analytics cookies, not advertising cookies.
- Vercel performance cookies: Vercel, our hosting provider, may set technical cookies required for site delivery. These are functional cookies and do not track personal behaviour.
We do not currently set advertising cookies or use cookie-based ad targeting. If advertising is added in future, this policy will be updated before that occurs.
You can prevent cookies from being set by adjusting your browser settings. Most browsers allow you to refuse all cookies or to accept only specific types. Refusing analytics cookies will not affect your ability to use the Site’s calculators or read content.
2. How we use your information
We use the information described above for the following purposes:
- Analytics and site improvement: Understanding which pages are visited most, which calculators are used, and where visitors come from, so we can improve the site and prioritise new content.
- Technical maintenance: Hosting providers use minimal data to serve pages and diagnose errors.
- Responding to enquiries: If you email us, we use your email address to respond.
- Legal compliance: We may process data to comply with applicable legal obligations.
We do not sell your personal data. We do not use your data for personalised advertising. We do not build behavioural profiles.
3. Third-party services
3.1 Google Analytics 4
We use Google Analytics 4 (GA4) provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). GA4 collects data about your use of the Site and transmits it to Google’s servers. Google may transfer this data to countries outside the European Economic Area.
Google’s privacy policy is available at policies.google.com/privacy. You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on from tools.google.com/dlpage/gaoptout.
3.2 Vercel (hosting)
The Site is hosted on Vercel Inc. (340 Pine Street, Suite 900, San Francisco, CA 94104, USA). Vercel processes network request data including IP addresses to serve pages. Vercel’s privacy policy is at vercel.com/legal/privacy-policy.
3.3 Future services
If we add Google AdSense (advertising), additional analytics, or other third-party services, we will update this policy before doing so. The introduction of advertising will be noted in the Disclosure page.
4. Data retention
Google Analytics retains data for the default retention period (14 months in GA4 unless changed by us). Email correspondence is retained as long as the thread is relevant and for a reasonable period thereafter. We do not maintain a separate database of user information.
5. Your rights
5.1 Rights under the DPDP Act 2023 (India)
Under India’s Digital Personal Data Protection Act, 2023, you have the following rights as a data principal:
- Right to access information: You may request a summary of the personal data we process about you and the purposes for which it is processed.
- Right to correction: You may request that we correct inaccurate or incomplete personal data.
- Right to erasure: You may request that we erase your personal data where we no longer have a lawful basis to retain it.
- Right to grievance redressal: You may raise a grievance regarding how we handle your personal data, and we will respond within a reasonable time. If you are not satisfied with our response, you may approach the Data Protection Board of India.
- Right to nominate: You may nominate an individual to exercise your rights in the event of your death or incapacity.
For personal data processed by third parties (Google Analytics, Vercel), you should address requests directly to those data fiduciaries, as we do not have custody of that data.
5.2 Rights under GDPR (EU/EEA residents)
If you are in the European Union or European Economic Area, you have the following rights under the General Data Protection Regulation:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure (“right to be forgotten”)
- Right to restriction of processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with a supervisory authority
Our lawful basis for processing analytics data is legitimate interests (understanding how the Site is used to improve it). You may object to this processing by contacting us.
5.3 Rights under CCPA (California residents)
California residents under the California Consumer Privacy Act have the right to:
- Know what personal information is collected about them
- Know whether personal information is sold or disclosed and to whom
- Opt out of the sale of personal information
- Access their personal information
- Request deletion of personal information
- Not be discriminated against for exercising their rights
We do not sell personal information. The analytics data described above is shared with Google LLC in connection with providing Google Analytics services.
6. Children’s privacy
The Site is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors under 18.
Under the DPDP Act 2023, we are required to obtain verifiable parental consent before processing the personal data of individuals under 18 years of age, and we do not process personal data of children without such consent. If you are a parent or guardian and believe your child under 18 has provided personal data to us, please contact us at udbstudios@gmail.com and we will take steps to delete that data.
7. Advertising and personalisation
RunPaceLab currently has no advertising. If advertising is added in the future:
- This policy will be updated to describe the advertising service and any additional data collection.
- You will be able to opt out of personalised advertising via Google’s Ads Settings at adssettings.google.com.
- Contextual (non-personalised) advertising will be available as an alternative if you opt out of personalised ads.
8. Data security
The Site is served over HTTPS. Calculator computations are local to your browser and do not involve data transmission. We implement reasonable security measures for email correspondence. No method of internet transmission or electronic storage is 100% secure; we cannot guarantee absolute security.
9. International data transfers
This Site is operated from India. If you access it from the EU, EEA, or other regions with laws governing data collection and use, your data may be transferred to and processed in countries outside your jurisdiction, including the United States (where Google and Vercel are based). By using the Site, you consent to this transfer. We rely on Google’s and Vercel’s standard contractual clauses and data processing agreements for international transfers.
10. Changes to this policy
We may update this policy from time to time. The “last updated” date at the top of this page reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated policy.
11. Grievance officer and contact
For any privacy concerns, data requests, or grievances under the DPDP Act, GDPR, or CCPA, contact:
Grievance Officer / Data Protection Contact
UDB Studios
Bengaluru, Karnataka, India
Email: udbstudios@gmail.com
We will acknowledge complaints within 72 hours and aim to resolve them within 30 days. If you are dissatisfied with our response, Indian residents may escalate to the Data Protection Board of India; EU residents may contact their national supervisory authority.